Masala Paws Cafe | Game UI/UX, Character Systems & Interactive Kiosk Design

A professional case study presenting Masala Paws Cafe, an original cozy simulation-adventure project that combines game UI/UX, product design, character-driven storytelling, and real-time implementation.
The project explores a South Indian cafe through a cast of 14 animal characters, each designed with a distinct role, personality, requests, modifiers, and gameplay influence. The work includes cast development, menu architecture, discovery and customization flows, an interactive ordering kiosk, reusable interface systems, themed cup assets, character storyboards, and implementation testing.
My process follows three principles: Inspect. Connect. Reconstruct.
I inspect the player’s needs and the game’s systems, connect interface decisions to narrative and interaction, and reconstruct those findings as clear, scalable experiences. The goal is to make every screen feel like part of the cafe world while remaining readable, accessible, and production-ready.
Responsibilities:
- Game and product UI/UX design
- User flows, wireframes, mockups, and interactive prototypes
- Character and narrative system design
- Menu, cart, customization, and discovery experiences
- UI components and reusable design systems
- Unity implementation and interaction testing
- Accessibility, hierarchy, readability, and responsive layout
- Visual QA and production documentation
Portfolio: https://jaikarpothula.com/
Medium: Digital 2D, Real-time, Animation
Software: Figma, Unity, Adobe Photoshop, Adobe Illustrator
Tags: Game UI, Game UX, UI Design, UX Design, Technical UI, Unity, Figma, Product Design, Character Design, Cozy Game, Simulation Game, Kiosk UI, Design System, User Interface, Indie Game, NoAI
Albums: GAME UI UX PC/CONSOLE, UNITY, Case Study
Mature content: No